T-Mobile Smacks Sprint With An Unlimited LTE Comeback

A few days ago Sprint announced it was rolling out new shared data plans with twice the amount of data for the price as the other big carriers.

The sweetest deals however were reserved for new customers who transfer lines to Sprint from another carrier - leaving current Sprint customers out in the cold.

T-Mobile noticed this, and in one of the snarkiest press releases in the history of the mobile industry, completely slams Sprint for leaving its most loyal customers behind:

Sprint’s customers have suffered much. They’ve endured the Framily. They’ve endured America’s slowest nationwide LTE network. And now again, the (ironically named) carrier has forsaken its loyal customers, offering its latest, “best deals” to everyone but its own current customers. It’s hard to watch.

But now T-Mobile is stepping forward to help. Today, the Un-carrier announced a new program encouraging T-Mobile customers to save their friends and colleagues still with Sprint.

Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile’s blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months.

The slamming continues:

At the same time, Sprint launched a new family plan with a fixed data cap and no option for unlimited LTE data. When families exceed their cap – assuming that’s even possible on the nation’s slowest LTE network – families are hit with overages to the tune of $15 per gigabyte.

Ouch.

Do keep in mind that T-Mobile's "unlimited" plans are for on-device data only, and they come with just 500MB of data that can be shared via tethering. And T-Mobile has recently made it clear that they will be cracking down on customers who try to route around the terms-of-use rules, abusing the unlimited data plans.

I sure love seeing how T-Mobile continues to shake up the industry, and they have been forcing all the other carriers to step up their game.

Now if only T-Mobile had some nomad-friendly coverage maps....